Hundred Welcomes Badminton Star Mads Christophersen

We’re beyond excited to welcome Mads Christophersen, one of Denmark’s rising badminton stars, to the Hundred family! Known for his tenacity on the court and unstoppable energy, Mads is the embodiment of resilience, grit, and the kind of passion that Hundred stands behind-  support athletes who push boundaries and inspire others.

With his eyes set on making a global mark, Mads will be powered by Hundred’s top-of-the-line gear as he takes his game to the next level on the international stage.

This partnership isn’t just a win for Hundred; it’s an inspiration for fans everywhere who follow Mads’s journey and a new chapter for us as we work together to bring you an exclusive inside look into his life on and off the court. Get ready for exclusive highlights of his training sessions, insights into his game-day rituals, and a firsthand look at how our gear supports his fierce performance every step of the way!

With Mads onboard, we’re set to redefine what it means to Live HNDRD Percent. Ready for an unforgettable season? Join us as we cheer on Mads and celebrate the thrill of pushing limits, setting records, and inspiring greatness. Here’s to new heights and an amazing season ahead.