Sports at HNDRD
At HNDRD, our focus is on delivering excellence and innovation across diverse sports communities. We started with Badminton, and now have evolved into a multi-sport powerhouse including but not limited to Pickleball, Football, Padel, Cricket and Running
Badminton
HNDRD’s journey in badminton began in 2022 with its commercial debut in Indonesia, featuring the launch of the Flutter racket line and Beast Max shoe series. The brand rapidly expanded its global presence in 2023, signing Danish star Line Kjaersfeldt as its first professional ambassador. By 2025, the badminton roster grew significantly to include elite athletes such as Srikanth Kidambi, Rasmus Gemke, and Alexandra Bøje, as part of a global ecosystem of over 70 athletes.
Running
HNDRD's journey into the Indonesian market began in 2022, marking its commercial debut with a focus on high-performance footwear. While this initial launch was headlined by the Beast Max shoe series—engineered primarily for badminton—it established the technical foundation for the brand's rapid expansion into the running market. Since that debut, HNDRD has diversified its portfolio to include specialized running models like the Glide Pace and Sprint Pace, which utilize advanced technologies such as HexaFoam for plush cushioning and Carbon Fibre Plates for maximum energy return and stability.
Pickleball
HNDRD officially entered the pickleball market in 2024, launching a comprehensive range of performance-focused gear including paddles, balls, and specialized shoes. To solidify its presence in the sport, the brand established a dedicated athlete roster in 2025, signing professional pros such as Armaan Bhatia and Harsh Mehta. This expansion reflects the brand's mission to provide innovative and accessible high-performance gear to athletes wherever they play.
Cricket
Cricket lives in every street, field, and stadium. HNDRD is making that journey seamless. From local grounds to national tournaments, our focus is on performance that's accessible to every player who loves the game. The passion for cricket runs deep, and so does our commitment to giving players the gear to match their drive; built strong, tested hard, and ready for every surface.
